Google Maps is a free of cost and extremely easy to use software that you can use to find your location on map using GPS, instantly search a destination and the routes leading to it, or just to survey an area.

The 28 APIs and SDKs that Google Maps offers are each priced individually based on usage per month, with a price range of $2-30 for every 1000 requests.

On average, in 2024, a Google Maps ad costs about $3 per click. However, if you're advertising a law firm, your cost per click (CPC) could be as high as $50. This is because legal keywords are highly competitive, making them more expensive to bid on.

Google My Maps Overview Google My Maps is a free map creator offered by Google. With this tool, you can add locations with custom pins, layers, and directions. You can also add images, videos, and text to each placemark. Maps can be created on both a computer and an Android app.