Ads on Instagram Reels gives eligible creators a way to earn money when they allow ads to be placed on their reels. The more monetization-eligible plays you receive on your reels, the more you earn. Instagram will place ads for creators, optimizing for the viewer experience.

For private accounts: Only your approved followers can see and share your reels. When someone shares your reel, only your followers will be able to see it. No one will be able to record a reel using your original audio or text or remix your reel.

What is an Instagram Reel? A Reel is an Instagram feature that allows users to film or upload video clips for up to 60 seconds that they can edit, sound dub, or add effects to before sharing on the app. These short video clips let users publish creative content, showcase personality, market brands, or just have fun.